THE ENGINE BEHIND PERFORMANCE.
Real-Time RTB Infrastructure Built for Performance Arbitrage.
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BID REQUEST INGESTION
SIGNAL & CONTEXT ANALYSIS
URL-LEVEL QUALIFICATION
DYNAMIC VALUATION
Billions of daily bid requests enter the infrastructure with real-time information about the available impression.
The system evaluates signals including:
GEO · Device · OS · Browser · Connection · Publisher · Placement · Campaign parameters.
Domain-level targeting is not always enough.
Publisher environments can contain very different contexts from one URL to another. Our qualification process analyzes individual page environments using crawling, semantic analysis and contextual classification.
The objective is to understand where the impression actually appears before it becomes part of a campaign's buying strategy.
Each opportunity is evaluated against campaign economics and available performance signals.
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BID EXECUTION
The system determines whether the opportunity meets the required conditions and executes the bid in real time.
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CONVERSION TRACKING
S2S postbacks connect actual conversions back to the buying infrastructure.
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CONTINUOUS OPTIMIZATION
Conversion data continuously feeds back into the buying engine, allowing stronger sources to scale while underperforming traffic is reduced or excluded.
CONTEXT STARTS AT THE URL.
We analyze each page-level environment to understand its content, relevance and suitability before an impression is delivered.
A publisher domain can contain multiple editorial environments, topics and levels of relevance.
Our URL-level qualification process evaluates the page surrounding an opportunity before delivery.
01 — CRAWL & IDENTIFY
The page and its available contextual signals are identified.
02 — SEMANTIC ANALYSIS
Content is analyzed using language and contextual signals.
03 — CLASSIFICATION
The environment is categorized according to campaign requirements.
04 — CONTROL & DECISION
Unqualified or unsuitable environments can be excluded from the buying strategy.
05 — ACTIVATION
Qualified contextual environments become eligible for campaign delivery.
SERVER-TO-SERVER TRACKING.
Conversion data should reach the buying engine directly.
Our S2S architecture connects campaign activity with actual conversion events, creating a feedback loop between media buying and performance.
Supported integrations can include:
Voluum · TUNE / HasOffers · Everflow · CAKE · Keitaro · Affise · AppsFlyer · Singular
Typical parameters may include:
click_id · publisher_id · url_category · geo · os · device
The exact integration depends on the tracking environment and campaign setup.
NO COOKIE DEPENDENCY
Server-to-server postback architecture reduces reliance on browser-side tracking and allows conversion signals to be transmitted directly between systems.
Performance is not only about finding converting users. It is also about controlling the quality of the environments where media is purchased.
Our infrastructure can incorporate controls for:
INVALID TRAFFIC
Bot activity, anomalous behaviour and suspicious traffic patterns.
PROXY & DATA CENTER TRAFFIC
Identification and exclusion logic where required by campaign criteria.
CONTEXTUAL SAFETY
Page-level contextual controls and exclusion criteria.
CREATIVE QUALITY
Review processes designed to reduce misleading or disruptive advertising experiences.
COMPLIANCE
Campaign execution according to applicable market, publisher and advertiser requirements.
CONNECT YOUR PERFORMANCE DATA.
Connect your campaign tracking environment and give the bidding engine access to the conversion signals required for optimization.
